A few tips for successful email marketing

Email marketing is a fantastic and widely used method of promotion and publicity it is also great for getting the word out to your customers on offers, deals, new services and generally spreading the word about your company. It really can make a world of difference to your business if utilised correctly.

But if the method is not applied correctly, all that hard work and precious capital could end up as spam in an email recycling bin if you are not careful. Below are a few very helpful tips on successful email marketing:

Know your customers

If you are a small company, then the chances are that most of your target market will be local. Local markets are not to be underestimated, so when crafting your emails, make sure that you target local customers first and make them aware of any services or products which will benefit them directly. There’s nothing that wastes more effort than trying to go for a national market when the biggest business opportunities could be right on your doorstep.

It’s all in the title

Titles are a key aspect when attempting to make an impact with email marketing. Try to create a title which is tailored to the particular deals and services which are being offered. When opting for a blanket email title regarding the company, you may think that you’re covering as many bases as possible. The reality is that far more people may simply move it to their recycling bin very rapidly. Offering specific services that appeal to specific customers will generally yield a much higher success rate.

Also, try not to make your title too long, as this will increase the chances that it will appear as spam. Similarly, a title of only a few words may have the same impact. Going for a medium length title, such as six words, will give the impression (and rightly so) that the email’s content is well thought-out, customer-specific and appealing.

Maximise click-through potential

It is also highly effective to add a few hyperlinks that will link directly to your business, as well as any services that are offered. This will not only mean that you come one step closer to securing trade, but will also increase your company website’s hit rate on search engines and lead to a much higher SEO rating. The higher you rank in search engines, the more it will help your company.

End with a signature

Don’t underestimate the power of personalisation. Ending each company email with a signature will really help to reinforce the message that there is a human face behind the company brand.

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