Continued success from an online business comes from return customers and referrals. Instead of trying to squeeze as much money out of a customer as possible and then forgetting about them, concentrate on providing the best experience for them as possible. This way you will both benefit. Here’s a couple of suggestions on how you can have good success with your online business.
- Customer service. Make it easy for your customers to get in contact with you. Often times when bad reviews arise, it’s not entirely because of an inferior product, but by a lack of communication between the buyer and the seller. Make your contact information visible and reply to messages within 24 hours.
- Return policy. Returns cost businesses money, however accepting returns is key to increasing the trust to your potential customers. To diminish the cost of returns, only accept returns within a certain period of time.
- Discounts. Offer coupon codes to your loyal customers. Upon checkout provide them with a discount on their next purchase. Also offer free shipping on larger orders.