Whether you’re a professional in the marketing field or a home-based entrepreneur, you’re likely going to need to market yourself or your product to get the world out. This is where professional marketers have the advantage because they have been taught how to successfully package and display a product to get the interest of the target audience.
However, if you’re clever, you can make some great advertisements for your business yourself. Before you can design an ad, you need to know who your target audience is so you can target your sales pitch at them. Look at your product and ask yourself who uses it and how they use it. It doesn’t matter if you’re selling an object or a service, whatever your product is there will be a certain group of people that stand out as the primary users. Read on to discover 5 points of marketing advice that can help you create a winning pitch to prospective customers.
1. Make it interesting
Nobody likes boring commercials or advertisements. Think about pharmaceutical ads that you see on the TV. Most are the same – a boring background reel with a calm voiceover telling you about the selling points of the drug and urging you to speak with your doctor. Those are easy to tune out and definitely not worth repeating. Avoid advertisements like this.
2. Marketing is more than just advertising
In today’s high-tech world, consumers are getting information left and right from social media, television, radio and print. Take advantage of all the different ways you can market your company or product and approach customers from multiple angles. If you just choose one method of marketing, you’re sure to be left behind.
3. Create a wow factor
You need to wow your customers. The world today is driven by instant-gratification and if you can’t wow your customers, you won’t have any. You need people to think they need your product. Give them something exciting that hits their stimulation centers in their brains and gets them really excited about your product. You want to wow customers to make them complete the purchase and follow through with the brand experience.
4. Market your brand instead of just a single product
Marketing your brand in addition to the product will not only boost sales for one item, but it will also boost sales for your entire line of products. The goal is for brand recognition. You need people to think of your brand as the premier in the industry. Creating a name is important, so think about how you want your brand to come across and work to incorporate that image into all of your advertising.
5. Be seen. Everywhere
It’s important that your brand and your product is seen and seen often. Whether you’re a blogger looking to get more followers or a national brand, it’s easy for people to forget about you if you’re out of sight for too long. Avoid that by constantly getting your brand’s name out in print, online or even on television. The more often you’re seen the better. Give samples to celebrities, make t-shirts or do something that will get on the national news. There are many ways to get your name out, and the more often your brand is seen, the more often people will recognize it and remember it.
Marketing is like a game. Learn the rules and then play to win. Never take your eyes off the prize and always be willing to adapt to new environments. With the right attitude and approach, you can be a marketing master.